BLUE OCEAN SPINE SHIFT TO SUPERIOR IMPLANT SOLUTIONS
THE MEDICAL DEVICE DILEMMA:
Differentiation OR COST EFFICIENCY ?
Differentiation and cost efficiency
Typically, better products result in higher pricing. Cost pressure, fixed reimbursent rates and procedure codes force pricing and cost efficiency to be the strongest success parameter in todays healthcare systems.
Value shift through additive manufacturing
Blue Ocean Spine delivers innovative and differentiated technologies that enable significant improvements in solutions for spine surgery. Using latest additive manufacturing technology enables us to improve functionality and safety AND reduce manufacturing cost at the same time.
The spine business has become more complex
THIS IS WHY SUCCESSFUL PRODUCT DEVELOPMENT REQUIRES BROAD EXPERTISE AND OVERSIGHT OF MULTIPLE PARAMETERS.
- Use technical innovations like additive manufacturing to improve product safety and reduce cost.
- Stay balanced between new and differentiated designs versus proven design concepts and surgical techniques to reduce learning curve, training-requirements, regulatory and IP hurdles
- Our product design concepts are not just driven by our vast OR experience - but also by commercial modeling considerung cost of goods, set and inventory efficiency, strategic pricing in a complex global competitive and reimbursement environment
- At the end of the day - it is our passion to develop better products and treatment concepts to continue to improve spine care
